Half of the fish caught in the North Sea are thrown back overboard, dead.

Hugh Fearnley-Whittingstall left the comfort of River Cottage and went on a journey to find out what was really going on at the industrial end of our fisheries.

What he found was that things are not just bad, they’re mad.

The multi-platform campaign went on to attract over 750,000 supporters online, and received the support of Jamie Oliver, Stephen Fry, Coldplay, Richard Branson and other high-profile fish fighters, collecting a BAFTA along the way.